The Top 5 Benefits of a Website for Small Business
1. You Can Develop an Online Presence
These days, the first thing a lot of people do when they hear about a business is to look it up online. If you don’t have a website set up — or at least some social media profiles — you might as well not exist for all those potential clients.
2. It’s Possible to Target Local Customers
If you’re anything like us, you look up the closest businesses to you when you’re trying to make a specific purchase. For example, let’s say you need a haircut and you don’t know the neighborhood. You’ll probably jump online, and look up nearby barbers or hair salons.
If your website shows up among the first search engine results for these types of local queries, then you might land yourself some extra business (building a strategy to rank well for keywords is known as search engine optimization or SEO). On top of drumming up more customers, your site can also help build brand awareness of your local business in the community.
3. It Enables You to Receive Online Queries
A lot of small business owners these days prefer online queries over phone calls. It’s easy to understand why. After all, you can answer emails on your own time, and it doesn’t matter if 20 people contact you at once online — you can still get to all of them.
Ideally, your website will provide visitors with multiple ways to contact you. We already mentioned that it should include your phone number and email address, but a contact form is also an excellent addition that lets customers get in touch without leaving the site. Some businesses even go as far as to set up live chat.
4. It Can Help Expand Your Business’ Reach
If you’re running a small store, most of your business will probably come from locals. They’ll get to know what you provide and what your prices are, and hopefully keep coming back for more. To put it another way, most small businesses have a restricted area of influence.
Setting up a website enables you to bypass the limitations of running a small operation. You’ll be able to reach more of your target audience than you might have otherwise, and attract business from outside your local area.
5. You Can Make Sales Online
Aside from expanding your business’ reach, having a website also provides you with an entirely new channel you can use to make sales. These days, you’re no longer restricted to only selling products through your physical shop.
Setting up an online store is actually relatively simple, and you can even combine it with your regular business site. That way, you’ll be able to make sales even when your operating hours end.
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